Frequently Asked Questions

ADDITIONAL QUESTIONS

Questions You Want To Know

What does SEO stand for?

Search Engine Optimization (SEO) refers to a process by which the landing page of a particular website appears on a list of results displayed by a search engine whenever a user searches for specific content using keywords related to that website.

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is a procedure where a website is promoted using paid advertising to increase its visibility on the results pages of search engines. The process usually involves incorporating SEO practices.

Which is better, SEO or SEM?

All things considered; organic SEO is no doubt the best marketing strategy for long-lasting results. This is because the websites that rank high based on their organic SEO implementation and keywords get to enjoy constant traffic, industry recognition and so many other merits of SEO. Websites using SEM & Pay-Per-Click (PPC) on the other hand have to spend funds in order to get targeted traffic and the moment the payment stalls, the traffic ends. In the end, you get to decide what is best for your campaign. If the aim is to get fast traffic to your website, then it is best to start out with SEM while also working on your SEO for the site simultaneously. If you hope to set up an online business on a long-term basis without funds available for marketing campaigns, then stick to just SEO.

What is On-Page SEO?

On-Page SEO refers to the SEO practices you can implement for the content on different pages of a website to enable their optimization for certain keywords. The aspects of these pages that can be optimized include meta titles, headings and subheadings [H1, H2, H3], meta descriptions, body, correctly formatted URLs, image alt texts, etc.

Why is SEO important?

There is a plethora of reasons why SEO is important. Some of the reasons include: Search engine users looking for specific content are more than likely to click any of the top 10 suggestions in the search engine results page (SERP).

If your website constantly appears among that list, you will generate more traffic and conversions or sales.

Good SEO gives users a comfortable experience when they visit your site. Your website’s trust is guaranteed when it consistently appears in the top results pages of search engines.

Users who come across your website while looking for content are likely to share it on their social media handles.

This spreads growth for your website and will eventually affect your business positively. SEO can help lift your business over your competitors. For instance, if you’re selling a common product or service that can be obtained from other websites, the platform that is best optimized will likely make more sales and boast more customers or clients.

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